Social Activity Models and Metrics

For SportsFlash, we want to measure consumer/contributor (i.e. customer) awareness, engagement by the community, their intent (direct or indirect), and how are the social interactions contributing to a player's or sport team's brand or business. Social activity modeling and metrics is a subjective and constantly evolving subject which we will refine to our business and use case.

Broadly speaking, Social Media has four main core metrics:

1. Exposure: to what degree have we created exposure for users and
content?

2. Engagement: to what degree are users interacting with other users
and content in the community?

3. Influencer: the degree to which exposure and engagement has
influenced perceptions and attitudes.

4. Action: as a result of the social interactions, what actions if
any have taken place?

This leads us to describing social intelligence metrics (attributes) and the various measures we can use to quantify them. Stay tuned as we implement some of these metrics in SportsFlash to measure interesting and evolving relationships.